About Beijing Scene...

How often do you read Beijing Scene? - select - Every issue Most issues Some issues Rarely

Which best describes how thoroughly you read a given issue of Beijing Scene? - select - Cover to cover Read most of it Read some of it Skim it Only read one column Everything except one column
If you read everything except one thing, it's
If you only read one thing, it's

After reading your copy of Beijing Scene, do you normally:
- select - Leave it/throw it away Pass it to a friend or colleague Save it Keep it handy/refer back to it

How many people (other than you) would typically read the same copy of Beijing Scene that you read? (Include friends, family, colleagues etc even if they only glance at it for a few minutes) - select - No one, just me 1 other person 2 other people 3 other people 4 other people 5 or more people

What best sums up your opinion about Beijing Scene (please tick more than one box if appropriate) - select - Great! Pretty good Needs improving Boring

Have you ever …
Attended an event after reading about it in the Scene?
Visited a restaurant or bar after seeing it in the Scene?
Phoned or visited a company after seeing their ad?
Responded to a classified ad in the Scene?
Placed a classified advertisement in the Scene?
Placed a display advertisement in the Scene?

Listed below are regular Beijing Scene features and columns: Please choose what best express your opinion:
FYI - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
In Short... - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Cover Feature - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Comrade Language - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Ask Ayi - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Culture Scene - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Divinations (Horoscope): - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Doctor Doctor: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Business Scene: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Tech Scene: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Cartoon: - select - Great Enjoyable/Interesting Don't Understand So-so Sucks Don't Read
Mando Pop: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Classifieds: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Photo/Graphics: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read
Design/Layout: - select - Great Enjoyable/Interesting Useful So-so Poor Don't Read

What other regular features would you like to see?

Do you know what "E-scene" is?
Yes, I’m already subscribing
Yes, I know what it is but haven’t subscribed yet,
please send me weekly
Yes, I know what it is but don’t want to subscribe.
No

On average, how many times do you visit www.beijingscene.com per week? - select - I haven't visited the site yet Once a week 2-4 times a week Over 4 times a week

If you have visited www.beijingscene.com, have you ever …
Attended an event after seeing it on our website?
Visited a restaurant or bar after seeing it on our website?
Phoned or visited a company after seeing their ad on our website?
Responded to a classified ad on our website?
Placed a classified advertisement on our website?
Placed a display advertisement on our website?

There are several free periodicals in Beijing. Please choose from the list that best apply:
Merto - select - Read with enjoyment Glance at it occasionally Don't read it Never heard of it
City Edition - select - Read with enjoyment Glance at it occasionally Don't read it Never heard of it
Beijing Scene - select - Read with enjoyment Glance at it occasionally Don't read it Never heard of it
Beijing This Month - select - Read with enjoyment Glance at it occasionally Don't read it Never heard of it
Welcome to Beijing - select - Read with enjoyment Glance at it occasionally Don't read it Never heard of it

Of the above publications, which would you describe as:
The most enjoyable Beijing Scene Metro City Edition Beijing This Month Welcome to Beijing None of them
The most credible Beijing Scene Metro City Edition Beijing This Month Welcome to Beijing None of them
The most useful Beijing Scene Metro City Edition Beijing This Month Welcome to Beijing None of them

If you have ever placed an advertisement or a classified ad in Beijing Scene, what best describes the response you received?
Haven't placed ad before Excellent Good Average Poor None Don't know

Where did you get the current issue of Beijing Scene?

Would you recommend Beijing Scene to a friend?
Yes No

About You...

Are you? - select - Male Female

Are you? - select - Single Married

How old are you? - select - Under 18 18-25 26-30 31-40 41-50 51-60 Over 60

Do you have any children under the age of 15?
Yes No

What is your nationality?

How long are you planning to be in China? - select - I'm Chinese and living here permanently Just visiting 1-3 months 3-6 months 6-12 months 1-2 years Over 2 years I'm not living in China

What is your occupation? - select - Student Teacher Diplomat/Embassy Legal Profession Accounting/Finance Administration/Clerk Homemaker Business Manager Advertising/Marketing/Sales Technical/Engineer Government/SOE Own Business Unemployed Others

If working, approximately how many people in your company? - select - Less than 10 10-50 51-100 Over 100

Do you have access to the internet?
Yes No

If you answered yes to the previous question, how many hours do you spend surfing the net a week? - select - Less than 1 hour 1-3 hours 3-6 hours 6-10 hours Over 10 hours

Where is you primary access to the web? - select - Home Work Internet Cafe School/University At a friend's others

What is your approximate monthly income in RMB: - select - Less than 1000 1000-3000 3000-8000 8000-15,000 15,000-30,000 Over 50,000

On average, how often do you...
Eat out (resturants, bars, coffe houses etc)
- select - Once a week 2-4 times a week More than 4 times a week Every day
Visit health clubs/social clubs or play sports
- select - Once a week 2-4 times a week More than 4 times a week Every day
Purchase airline tickets?
- select - Never Once a year Twice a year Three or more times a year

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If you are working in an office building, please give name of building eg. China World